Effectiveness of Promotional Products Marketing


Independent research studies conducted for Promotional Products Association International demonstrate the effectiveness of promotional products marketing. Here's proof that promotional products really do work:


2005 Estimate of Promotional Products Distributor Sales

The 2005 sales volume figures reflect an increase of 4.06 percent in distributor revenues. With this increase, sales for the industry for 2005 are at $18,013,763,752.


Top Buyers of Promotional Products

The following list ranks the top purchasers of promotional products according to the findings of a 2003 study by Louisiana State University and Glenrich Business Studies. Industries were ranked by distributors according to the volume spent on promotional products by each industry.


Advertising Campaigns

Promotional product mailings can dramatically improve response rates.


Customer Goodwill

Promotional products foster customer goodwill (positive attitudes and feelings) toward a company and its salespeople.


Customer Referrals

Generate customer referrals using promotional products.


Direct Mail

Make a significant difference in direct mail response rates with the use of promotional products.


Employee Awards & Incentives

Awards and incentive programs improve performance and motivate employees.


Repeat Business

Customers come back more frequently when you implement direct mail programs using promotional products.


Three Dimensional Direct Mail Packaging

Packaging of promotional products can evoke curiosity, as well as increase direct mail response rates.



Promotional products increase traffic to an exhibitor's tradeshow booth.

Information provided by the Promotional Products Association International

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