Ways to Use Promotional Giveaways

Promotional giveaways can be used in many different ways to help businesses and organizations connect with customers, prospects, employees and event attendees. The key is choosing an item that fits the audience, occasion and purpose of the promotion.

Trade Shows and Conferences

Trade shows and conferences are natural places to distribute promotional products. Useful giveaways can help introduce your company to attendees and provide them with something carrying your name or logo after the event is over.

When selecting trade show merchandise, consider the audience, the number of people you expect to reach and how easily the items can be distributed from your booth.

New Product and Service Introductions

A promotional giveaway can complement the introduction of a new product or service. Choose merchandise that relates to the campaign when possible, or select a useful item that gives you enough imprint space for your company name, logo or message.

Customer Appreciation

Promotional products can be used to thank customers for their business, recognize long-term relationships or accompany a special customer appreciation program. The gift can range from an economical everyday item to a more substantial product depending on the occasion and budget.

Employee Recognition

Branded merchandise can also be used for employee appreciation, service anniversaries, company milestones, incentive programs and special achievements. Selecting something appropriate for the occasion helps make the recognition more meaningful.

Meetings, Seminars and Training Programs

Company meetings, seminars and training programs provide additional opportunities for promotional giveaways. Notebooks, writing instruments, drinkware, bags and other useful items can be selected according to the type of event and the needs of the participants.

Community and Awareness Events

Schools, healthcare organizations, nonprofits, community groups and businesses can use promotional products for fundraising programs, awareness campaigns, volunteer events and community activities. Products can be selected to complement the message or theme of the program.

Choosing a Promotional Giveaway

Before choosing a product, think about who will receive it and where it will be used. An item that is appropriate for a trade show may be very different from one selected for employee recognition or customer appreciation.

Quantity, budget, available imprint area and the purpose of the promotion should all be considered. A useful product that fits the audience and occasion gives your organization a practical way to present its name and message.

Promotional Giveaways From Garrett Specialties

Garrett Specialties has been helping businesses and organizations select promotional products for more than 30 years. Our selection includes customizable merchandise for trade shows, corporate events, customer appreciation, employee recognition, schools, healthcare programs and many other promotional needs.