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History of Advertising Specialties

The history of advertising specialties is as old as the United States itself. The first recorded promotional products in America were commemorative buttons issued for George Washington’s inauguration in 1789. However, it wasn't until the late 19th century that the industry truly took shape. Jasper Meek, a printer in Ohio, is often credited as the "father" of the industry after he convinced a local shoe store to print their name on burlap school bags, ensuring the brand was seen by every parent in town.
Over the last 30 years, Garrett Specialties has witnessed the digital revolution, yet the core power of a physical "advertising specialty" remains unchanged. As featured in our reports on Fox and Google News, the industry has shifted from simple imprints to "Playful Branding"—items that provide high utility and emotional connection.

Today, we use that history to inform modern strategies. Whether it’s a classic custom metal pen or a high-tech portable speaker, the goal remains the same as it was in the 1800s: to keep your brand in the hands and minds of your customers.