What are Promotional Products?

Promotional products are useful or decorative items personalized with a company name, logo, organization, event message or other branding. They are used by businesses, schools, nonprofits and organizations to increase brand awareness, thank customers and employees, support events, recognize achievements and keep a message in front of the people they want to reach.

How Are Promotional Products Used?

Promotional merchandise can be used in many different ways. Businesses may distribute branded items at trade shows, conferences and sales meetings, give them to customers as appreciation gifts, include them in employee recognition programs or use them to support a product launch or special event.

Schools, healthcare organizations, nonprofits, community groups and other organizations also use promotional items for awareness campaigns, fundraising, special events, volunteer programs and recognition.

Advertising Specialties, Premiums and Business Gifts

The promotional products industry includes many types of branded merchandise. Advertising specialties are typically useful items carrying an advertiser's name or message and distributed as part of a promotion. Premiums may be offered as incentives or rewards, while business gifts and awards are often used for customer appreciation, employee recognition and corporate programs.

Why Do Businesses Use Promotional Products?

One of the advantages of a promotional product is that the advertising message is attached to something the recipient can actually use. A branded mug may sit on a desk, a tote bag may travel to stores or events, and a pen may be used repeatedly. Each use can provide another opportunity for the organization's name or logo to be seen.

Promotional products also give organizations considerable flexibility. Items can be selected to match an audience, industry, event, season, marketing theme or budget. From inexpensive giveaways for large events to executive gifts and employee awards, the product can be chosen to fit the purpose of the campaign.

Choosing the Right Promotional Product

The best promotional item is not necessarily the most expensive one. It should make sense for the people receiving it and for the message being promoted. Consider where the product will be used, how it relates to your audience, how your logo or message will appear and whether recipients are likely to keep and use it.

A trade show may call for an easy-to-distribute giveaway, while an employee recognition program may require something more substantial. Outdoor events, schools, healthcare programs, corporate meetings and customer appreciation campaigns can each benefit from products selected specifically for the occasion.

Promotional Products From Garrett Specialties

Garrett Specialties has been helping businesses and organizations select promotional merchandise for more than 30 years. Our selection includes thousands of customizable products for corporate promotions, trade shows, schools, healthcare programs, employee recognition, customer appreciation, special events and many other marketing needs.

The goal is simple: choose a useful product that fits your audience and gives your organization a practical way to keep its name and message visible.

Browse Promotional Products at Garrett Specialties