What are Promotional Products?

Promotional Products

Promotional Products—usually imprinted with a company's name, logo, or message—include useful or decorative articles of merchandise utilized in marketing and communication programs. These items help promote a product, service, or company program, including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives, and other imprinted or decorated items.

  • Advertising Specialties: Imprinted products distributed free to promote your brand.
  • Premiums: Imprinted items given as incentives for specific actions.
  • Business Gifts, Awards & Commemoratives: Considered part of promotional products for recognition and marketing.

Value of Promotional Products: Their ability to carry a message to a targeted audience makes them highly effective. Because recipients appreciate and use these products, they are retained longer. Advantages include:

  • Flexible and versatile
  • Tangible and long-lasting
  • Impact is easily measured
  • Higher perceived value
  • Complements targeted marketing
  • Supports other advertising media
  • Fosters customer goodwill toward your company and salespeople

Most online promotional product sites are linked to shopping malls and may not offer discounts. Garrett Specialties