High Impact Handouts & Visual Marketing

High-impact handouts and visual marketing materials give businesses a practical way to communicate a message and reinforce their brand. From trade shows and sales meetings to community events, conferences and product launches, the most effective materials combine clear information, professional presentation and a message designed for the intended audience.

Make Your Message Easy to Understand

A successful handout should quickly tell the recipient what you want them to know. Focus on the most important message rather than trying to fit every detail about your company onto one piece.

Clear headlines, readable type, useful information and an uncluttered layout can make brochures, flyers, postcards and other marketing materials easier to read and remember.

Use Visuals to Reinforce Your Brand

Your logo, company colors, typography, images and overall design should create a consistent presentation. When these elements are used consistently, customers can more easily recognize your company across printed materials, promotional products, displays, packaging and digital marketing.

Combine Handouts With Promotional Products

Printed materials and promotional products can serve different purposes within the same campaign. A brochure or flyer can provide information about your company, products, services or special offer, while a promotional item provides a physical reminder of your brand.

At a trade show, for example, a company might distribute an informational handout along with a branded pen, tote bag, drinkware item, keychain or another useful giveaway. The handout delivers the details while the promotional product keeps the company name in front of the recipient after the event.

Match the Material to the Audience

Consider who will receive your marketing materials and where they will be distributed. A busy trade show may call for a short, easy-to-scan message, while a sales presentation, customer meeting or direct-mail campaign may allow for more detailed information.

The promotional product should also make sense for the audience and occasion. Choosing an item that recipients can use or that relates naturally to the campaign can help create a more coordinated presentation.

Connect Print With Digital Marketing

Printed marketing materials can direct recipients to your website, a product page, landing page or other online destination where they can learn more or take the next step. Using consistent branding and messaging across printed and digital materials helps create a unified campaign.

Build a Coordinated Marketing Campaign

Handouts, displays and promotional products work best when each element supports the same objective. Instead of selecting individual pieces simply because they attract attention, consider how the message, design and promotional item work together as part of the complete campaign.

Garrett Specialties can help businesses select promotional products for trade shows, direct-mail campaigns, corporate events, customer appreciation programs, sales meetings and other marketing initiatives. For assistance, call 1-800-320-1510.