Promotional Products Most Cost Effective Branding Medium

2008 Impressions Study Results

During the summer of 2008 ASI conducted a study surveying 465 business people in New York, Chicago, Los Angeles and Philadelphia regarding promotional products that they had received.  Information from web based interviews and online survey results where added in October 2008.

The goal was to uncover how recipients are influenced by advertising specialties, tally established impressions developed by popular promotional products, and compare the cost per impression of advertising items to other marketing outlets.

Customized promotion products beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available.

The following is a summary of conclusions from the Advertising Specialties Impressions Study.

  • Instant recall: More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they