Understanding of Imprinting Terms


Imprint:
The allowable portion of a promotional product reserved for the printed advertising message.

Location:
The area that your logo/message is imprinted. Each product displays the available imprint locations.

Setup:
Setup charges are for setting up the printing equipment performing the imprinting including creating screens, tapes, dies, etc. Each product and/or imprinting method requires a different setup process. Setup charges vary by product. A setup is the same whether the order is 20 pieces or 20000 pieces. The fee is applied per additional color, per additional imprint location, per order.

Pantone:
The PANTONE MATCHING SYSTEM (sometimes referred to as "PMS") identifies over 500 colors and the formulas for creating inks in those colors. Four-color process printing can only approximate many of these colors. You can select PANTONE Colors in various illustration and desktop publishing software programs. Click Here to View Pantone Colors

Stock Colors:
These are the standard colors that are kept in stock for each product line.

Run Charges:
Run Charges cover production costs associated with optional decorating or optional packaging that is not included in standard decoration or packaging for a product. Examples of these kind of costs would be decorating in a secondary position, decorating using a large number of colors or gift box packaging rather then bulk packaging.

Minimum Order:
Minimum Orders for this promotional item are listed as the first price column. You must order at least the minimum for customized or blank merchandise.

Additional Charges:
Shipping, Run Charges, and Packaging Fees may be added when your order is processed.