Understanding Imprinting Terms

Promotional products often include printing and ordering terms that may be unfamiliar if you have never ordered customized merchandise before. The explanations below will help you understand some of the most common terms used throughout our website.

Imprint

An imprint is the logo, company name, advertising message or other design applied to a promotional product. Each product has a designated area available for customization.

Imprint Location

The imprint location is the area of the product where your logo or message will be placed. Available imprint locations vary by product and are shown in the individual product information.

Setup Charge

A setup charge covers the preparation required to set up the equipment used to decorate your order. Depending on the product and imprinting method, this may involve preparing screens, dies or other production materials.

Setup charges vary by product and decoration method. Additional colors or additional imprint locations may require additional setup charges. Please review the pricing and imprint information provided with the individual product for applicable charges.

Pantone (PMS) Colors

The Pantone Matching System, commonly referred to as PMS, is a standardized color system used to identify specific colors. If your logo requires a particular color, providing the appropriate PMS color number helps communicate the desired color to the decorator.

Exact color matching may vary depending on the product material, imprinting method and other production factors.

Stock Colors

Stock colors are the standard imprint or product colors available for a particular item or product line. Available colors vary by product.

Run Charges

Run charges are production charges associated with decoration or other options that are not included in the standard product price. Examples may include additional imprint colors, additional imprint locations or certain optional packaging and decoration choices.

Applicable run charges vary by product and should be reviewed in the individual product information before ordering.

Minimum Order

The minimum order is the smallest quantity available for an item at the listed pricing. Minimum quantities vary by product and may also differ depending on whether merchandise is being ordered customized or blank.

Additional Charges

Depending on the product and order requirements, additional charges may apply for shipping, special decoration, additional imprint colors or locations, packaging and other optional services. Any applicable charges depend on the individual product and the specifications of your order.

Questions About an Imprinting Term?

If you are unsure about an imprint option or charge shown on a product, contact Garrett Specialties at (800) 320-1510 before placing your order. We will be happy to help explain the available options for the product you are considering.