Uses for promotional products: introducing new products, motivating sales people, building goodwill, opening new accounts, stimulating sales meetings, developing trade show traffic, activating inactive accounts and changing names of products or companies. More uses include marking branch openings, creating sales door openers, motivating customers through premiums and improving client or customer relations and image building.

The "staying power" of promotional products marketing gives it an edge over other types of marketing. Because these useful items are kept, they keep on advertising long after other elements of a campaign have been forgotten.

The top 10 industries purchasing of promotional products are financials; healthcare; non-profit organizations; education; general manufacturing; insurance(companies, agents, adjusters); automotive; government; entertainment/sporting events and media/advertising & P.R. agencies.