The Pantone Color of the Year for 2016

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Serenity and Rose Quartz

The Pantone color of the year for 2016 is a blend of two refreshing and subtle colors; a huge contrast to last year’s Marsala. This is the first time they used two colors instead of one.

“With the whole greater than its individual parts, joined together Serenity and Rose Quartz demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace,” says Leatrice Eiseman, executive director of the Pantone Color Institute. Continue reading

5 Tips for Writing Catchy Taglines and Slogans

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Catchy taglines and slogans are so important to your brand. A tagline has a lot of weight to carry meaning it has to say such much in so little words. Your slogan or tagline has to say what you do, what makes you different and why you are great at it.

The Importance of Catchy Taglines and Slogans

Taglines are important because they are everywhere your logo is including printed promotional products. The right slogan can make anything go from appearing to be mediocre to extraordinary. Second to your logo your tagline is the next most noticeable component of your brand. A great slogan is important because it captures what you want your brand to look like, feel like and be about. The biggest challenge of a memorable slogan is that it has to be short, sweet and simple yet say it all. Successfully catchy taglines are so memorable that I bet if you thought about it you would be surprised at how many you know. Here are some examples from big brands: Continue reading

Promotional Branding Trends of 2015

As we enter a new year it’s a good idea to take a quick look at promotional branding trends and predictions.  Google defines the word trend as “a general direction in which something is developing or changing.” These trends can influence the way we choose to brand our businesses in 2015.

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Share a Coke: Australia www.coca-colacompany.com

Personalized Promotions are In

Personalized promotions are the way to go. Today’s consumer is looking for personal attention and customized experiences. Making that connection with your customers is a definite way to build brand recognition. The Coca-Cola Share a Coke campaign is a great example. They took 250 popular names and words such as family, mom and dad then printed them on Coke cans and bottles so that people could search for their name or their friend’s name in the cooler. Also, we can look back at the post Asics 3-D Personalized Promotions Help Marathoners Remember the Race Forever where Asics created miniature 3-D replica models of marathon runners. Continue reading

Marketing Lessons from Taylor Swift

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Taylor Swift has been taking the music industry and social media networks by storm. Swift successfully built up anticipation for her new album titled 1989 with strategies that we can apply to our businesses as well. 1989 hit No. 1 on the Billboard 200 in it’s first and second week of sales and had the highest sales in it’s first week for any artist since 2002.

Why Taylor Swift?

Why do we want to learn marketing lessons from Taylor Swift? Because she has won 7 GRAMMYs and is the youngest artist to win GRAMMY Album of the Year Award; the music industry’s highest honor. She may only be 24 years old but she is a very savvy business woman. She is a very compassionate person with a big heart for charities and her fans. Continue reading

Why Departmental Branding within Your Brand is Helpful to Customers

 

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Have you ever thought about all of the elements that make up a brand? A brand is a name, a symbol, a term or any other feature that identifies what a business provides. A brand represents a promise, an expectation, a perception, a personality and so much more. A company as a whole possesses a brand, however, there are also many pieces to a company. This is where departmental branding can come into play. Continue reading

How to Make a Big Impression with a Small Promotion: Oreo Mini Delivery

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A small gesture can go a long way; they are reminders that someone is thinking about you. It’s the little things in life that make us happy like receiving a greeting card from a friend “just because”. Or opening the mailbox to find a small brown paper wrapped box. Oreo, a Mondelēz International brand, started a campaign to celebrate the little things in life such as Oreo Minis.

The company set up a micro-site where they had made 500 promotional mailers available each day for about a week and a half. If you were lucky enough to get to the site before they ran out for the day, then you too could send a small promotion and leave a big impression on a special friend. Inside each parcel you’d find a mini Oreo and a personalized note. Continue reading

Shark Tank Judge Daymond John’s Success Through Branding

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Daymond John – Founder of FUBU Apparel and Judge on ABC’s Shark Tank

Daymond John, a judge on ABC’s Shark Tank, is the founder of apparel brand FUBU. FUBU is worth $350 million. In April he shared his success story at the Advertising Specialties Institute Show in New York. He shared key points on his success through branding in which we can all learn from and use in our personal and business brands. He is a true inspiration.

Daymond John was born and raised in New York City. John loved hip-hop music and wanted to make his mark on the industry. However, he knew that he didn’t have any musical talent. So he found a way to standout and started an urban apparel company. He was able to bring his company from just an idea to a popular and memorable brand. His apparel company and brand is highly sought after. John’s success through branding did not come overnight. Continue reading

How to Launch a Successful Publicity Stunt Like Placing a Mustang Atop of The Empire State Building

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Did you see the Mustang on top of the Empire State Building? Just this past week Ford Mustang pulled off a very successful publicity stunt. To celebrate their 50th anniversary they introduced the new 2015 Ford Mustang on top of the Empire State Building. They strategically placed a car onto the observation deck of the landmark building just like they did 50 years ago.

Talk about a captivating new product launch! The car seemed to have appeared out of nowhere the morning of April 16th and the news was all over it. Spectators and journalists where packed onto the deck cheek to cheek like a pack of sardines to see new vehicle.

It took well around six months of planning to get the car to the top of the building. Since a crane cannot reach the heights of the 102-floor sky scrapper and since King Kong wasn’t available, the car had to be taken up in pieces. It was taken up in six pieces by elevator. As soon as the observation deck closed the night before the Mustang team worked overnight to assemble the vehicle onto the corner of the observation deck.

The Mustang sparkled atop the Empire State Building for two days commemorating the 50th anniversary of their debut at the 1964 New York World’s Fair.

How can you plan a successful publicity stunt of your own?

Helpful Tips When You Want to Launch a Successful Publicity Stunt

Strategic Planning

Planning for a successful publicity stunt takes time. Make sure that it is well thought out. Think about the product or service you provide and what makes it most attractive. You want to target the right audience at the right time with the right promotion. If it is going to go off with a hit then the time needs to be put into it before hand. Like the Ford Mustang appearing on the top of the Empire State Building overnight, a publicity stunt may appear as it if happened instantly but in reality a lot of planning was in place behind it.

Create a Budget

A publicity stunt can be costly. If you budget yourself correctly then you can achieve it at a low-cost. However a really good stunt may require an extra investment. It’s up to you to make sure that you plan accordingly so that you can get the best return on your investment. Also, be sure to include a custom giveaway within your budget to really drive your marketing message home.

Promote the Promotion

Start promoting before the actual stunt. No need to reveal your plan, however, you can start with a few hints. Try to peak the interest of your audience so that when it does happen they can’t miss it. Be sure not to give out too many details and spoil the surprise.

Consider Your Reputation

Make ethical decisions. The purpose of a publicity stunt is to call attention to your brand. Make sure it’s positive attention. The last thing you want to do is to do something so outrageous that you end up hurting yourself instead. While planning make sure you get the right permissions and permits to perform.

Don’t go crazy or go crazy! It’s up to you how far you want to go with a successful publicity stunt. It may be as simple as dressing up in costume and standing along the highway or it can be as spectacular as placing a care atop of a skyscraper. There are so many possibilities.

What will your next stunt be? What are some of the most memorable publicity stunts that you have ever witnessed? What are your thoughts about Ford placing a Mustang on the Empire State Building?

A Sweet Way to Stand Out and Get Noticed!

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I’m not complaining, but there is always that one person who likes to bring leftover baked goods into the office. You know what I mean. For example, around any holiday while you are trying to be “good” at every turn there is another treat calling your name? Well, this clever designer used the irresistible temptation for baked goods to her advantage. Continue reading