Another New Look For Google
You have probably noticed Google’s new logo by now. It may have taken you a little time to get used to the new san serif font. “This isn’t the first time we’ve changed our look and it probably won’t be the last,” as said in their official blogpost.
Why did they change their logo? The new Google logo reflects changes in everything that they do. It’s not just about searching the Internet in your web browser anymore. The have different platforms, apps, devices and tools. So their new logo has “taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.”
As you can see, Google has changed their logo several times but it was never really drastic. Even with the changes they have maintained a certain brand identity with simplicity and color. Changing your logo every once in a while is not a bad thing. It represents your company’s growth. It is also necessary to keep up with the design trends. As we get close to 2016 we see many companies simplifying their logos.
How an Updated Logo Reflects Your Business
An updated logo can represent changes in your business or simply improve your brand identity.
- Your logo was simplified for better printing and visibility. When printing on business promotional items you may need a logo that as little as 1 color to print visibly. Some promotional products allow for 4-color processing or digital prints. You can have different versions of your logo for different purposes. For example you may have a 2-color version for custom printed items and an full-color version for web and marketing material like brochures.
- Your old logo may look behind the times so your newly updated logo shows that your business evolves as design and technology does.
- An updated logo can reflect a business merger or like Google show that you company offers more than it ever did before. It shows growth.
- Make your logo timeless. Like Google a subtle change reflect huge changes for your business.
What can an updated logo say about your business?
What do you think of Google’s new logo? Have you recently changed your brand or updated your logo? Why?