The Pantone Color of the Year for 2016


Serenity and Rose Quartz

The Pantone color of the year for 2016 is a blend of two refreshing and subtle colors; a huge contrast to last year’s Marsala. This is the first time they used two colors instead of one.

“With the whole greater than its individual parts, joined together Serenity and Rose Quartz demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace,” says Leatrice Eiseman, executive director of the Pantone Color Institute.

Here are just a few of the words Pantone uses to describe the feeling Serenity and Rose Quartz psychologically portray.


Pantone-Colors-Of-The-YearWhen Pantone releases their color of the year they are setting the tone for upcoming trends. They pull influences from fashion, automotive design, interior design, technology and trade shows. They analyze how color impacts mood and how it relates to current events.

Colors are important within the promotional products industry as well. Logos and corporate identities use specific PMS colors to represent their brand. PMS stands for the Pantone Matching System. This system is how were are able to make sure that corporate colors remain consistent and that they match when printed on promo items. Read The Importance of Color and the Pantone Color of the Year to learn more.

Will your brand dictate a trend? Will you follow this trend or create a new one? How do you feel about Pantone’s color of the year choices? Will you use these colors in your own brand or design?

23 thoughts on “The Pantone Color of the Year for 2016

  1. I like the serenity color more than rose quartz. Rose quartz isn’t my favorite sorry to say. I think we are all in need of some balance, calming, wellness, compatible, duality, and tranquility this year. Here’s to hoping that they are right and we have a less stressful year. Happy new year.
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  2. Arlene, I guess so far I’m odd man out. While I’m not impressed by the Rose Quarts colour, I do really like Serenity and to me that colour is calming and soothing. I’ve never heard of the Pantone Color Institute – interesting that. Does knowing the colour of the year serve a purpose?

  3. Personally find the colour dull, unless of course it’s for a baby.

    Personally find Pantene’s colour of the year to be a silly thing. But when it gives them promotion, like here, it’s obviously working. Most of us didn’t even know that Pantene came out with a new colour every year. Now we do.
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  4. Those are super calming colors. I love the name serenity! I’ve never heard of pantone matching system but it makes sense that we are being swayed as consumers with everything from verbal cues all the way down to color.

  5. A little late in commenting, but while I think those are pleasant colors for clothing, perhaps, they don’t jump out at you if you’re promoting your company and its products. I know that everyone waits anxiously for the Pantone colors to come out every year. Who are the tastemakers behind Pantone that make these decisions?

  6. I’m very excited about the colors for this year. But then again, I’m a pastels fan. Hopefully we’ll see lots of people using them creatively in 2016!

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