The Importance of Packaging


I recently decided to order something off my website for my own personal use. When the popcorn popper arrived, I couldn’t wait to open the box. I was happy to see that the product had its own box. However, when I opened the box, there were no directions. Do you pop the corn in the microwave?  With the top up or the top down?  How long do you pop the corn? This irritated me and I thought “so what do my customers think?” Then I decided to randomly order products just to see how they were packaged. You see, I go to trade shows for my trade and reps come by to display their wares but this made me realize that the one thing I don’t see is how the products are packaged. Continue reading