Why Departmental Branding within Your Brand is Helpful to Customers



Have you ever thought about all of the elements that make up a brand? A brand is a name, a symbol, a term or any other feature that identifies what a business provides. A brand represents a promise, an expectation, a perception, a personality and so much more. A company as a whole possesses a brand, however, there are also many pieces to a company. This is where departmental branding can come into play. Continue reading