Consumers like convenience and never before has fast food been so popular. There are drive-thrus so that you don’t even have to leave your car and not just for fast food. I have seen drive-thrus at pharmacies, dry cleaners and even supermarkets. Most Americans usually are on a tight schedule and want convenience where ever they can get it. But convenience is not all they are looking for. It is no surprise to most of us that many Americans are hard pressed to find time for home cooked meals around the dinner table and often turn to fast food as an alternative.
Although American’s are purchasing fast food in record numbers, more and more they are looking for healthier options. KFC recognized this and made an effort to bridge the gap between fast food and healthy options by introducing their new Go Cups. Designed to fit into just about any car cup holder, the Go Cup holds smaller portions often referred to as “snack-sized” and comes with five different food options. The Go Cup doesn’t only just fit into your car cup holder, it separates the food you ordered; chicken from fries for example. The most interesting fact is that KFC has not only found a way to make their customer’s meal more convenient while they are driving but it also passes on savings to the consumer because the Go Cup meal options cost almost half the price of the least expensive full meal on KFC’s menu. I know, it may sound like I am writing this piece to advertise KFC’s new Go Cup but that is not the case. Reading about the new addition to KFC’s menu caused me think about how often businesses are looking for a way to keep their brand relevant and often the answer is innovation and risk taking, KFC has done both.