As we enter a new year it’s a good idea to take a quick look at promotional branding trends and predictions. Google defines the word trend as “a general direction in which something is developing or changing.” These trends can influence the way we choose to brand our businesses in 2015.
Personalized Promotions are In
Personalized promotions are the way to go. Today’s consumer is looking for personal attention and customized experiences. Making that connection with your customers is a definite way to build brand recognition. The Coca-Cola Share a Coke campaign is a great example. They took 250 popular names and words such as family, mom and dad then printed them on Coke cans and bottles so that people could search for their name or their friend’s name in the cooler. Asics created miniature 3-D replica models of marathon runners.
Brands are Real People Too
Just like how customers want a personal connection with your brand they want you to talk like a human. They are looking for a one-on-one conversation. This can be achieved through honesty, great customer service and interactive marketing. People want to feel like your brand has emotion. A great example is the Fisher-Price 2015’s First Babies ad. It gives you a real feeling about new life and new beginnings which we can all relate to.
Brands are having Fun Again
Making personal connections on a more human level is also showing brands that clients want to have fun. In the promotional products industry our fun stuff has always been popular. It is a way to connect with customers in a more light hearted way. A great example of a fun brand is Zipcar where they speak to you like they are your best friend and have a catchy name that makes renting a car fun. They also make it really easy to rent a car in highly populated areas such as New York City.
Branding With Empathy
Southwest Airlines proudly introduced a modern new look to our iconic brand by unveiling a new airport experience, logo, and aircraft livery, named Heart.
“Our Company’s collective heartbeat is stronger and healthier than ever, and that’s because of the warmth, the compassion, and the smiles of our People,” said Southwest Airlines CEO Gary Kelly. “The Heart emblazoned on our aircraft, and within our new look, symbolizes our commitment that we’ll remain true to our core values as we set our sights on the future.”
Ultimately, in 2015 it looks like one of the biggest trends in marketing is personalization and personal connections. There are definitely other trends to watch in mobile marketing, sustainability and video marketing, however, all of these trends can be correlated with making personal connections in your advertising as well. The ultimate goal is to create a love affair between your brand and it’s customers.
How will you create a personal connections with your clients in 2015? What other trends do you see in promotional branding for 2015? What can you do to create more emotion in your marketing?