More Time Spent on Cell Phones Equals More Mobile Advertising

mobile-advertising

It never leaves my side. It’s in my bed while I’m sleeping. I take it on road trips, when I go on walks, to the office and even to dinner. Sometimes it even comes to the bathroom with me. While I could be referring to my dog I’m actually referring to my cell phone. It has become a part of me and I’m sure you can relate. No wonder why mobile advertising is peaking. Continue reading

Potato Salad Kickstarter – Crowd-funding Campaign Raises Close to 5,000 Times It’s Goal

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There has been a lot of talk about potato salad lately. Not because it’s summer time and everyone is planning their dishes for weekend barbecues. We’re talking about close to $50,000 potato salad. The Potato Salad Kickstarter campaign has made the news quite a few times this week. Kickstarter is a crowd-funding network. So what’s all the craze over potato salad about? Continue reading

Connecting with a Global Audience: Best FIFA World Cup Commercials

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For me, American football is my game of choice. I love watching the games all the way up to the Super Bowl. However, it’s been pretty clear these past few weeks that soccer, the other football, is definitely more popular when you look at it on a grander scale. It’s a world sport. For global advertisers like FIFA World Cup Partners, McDonalds and Coca-Cola, it’s a really important event. There are more eyes watching these games then any other event worldwide. Hence the significance of connecting with a global audience.

Just like during the Super Bowl, there have been very creative advertising promotions surrounding the World Cup. It’s estimated that there are about a billion people watching the games. Big advertisers have to step up to the plate to catch the attention and connect with football fans around the world.

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BIC Crowdsourcing Promo to Create a Universal Typeface

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BIC has started a new campaign where they utilize crowdsourcing. Crowdsourcing is a way of gathering information, ideas, content or the needs of a large group of people. It’s a good way to make people feel like they have contributed to something while your company has the opportunity to collect data and advertise.

To celebrate 100 billion pens manufactured and their new Cristal pen/stylus, through crowdsourcing they want to create the world’s first universal typeface. They’re calling this event the Universal Typeface Experiment. The wonderful thing about this experiment is that everyone who contributes will feel like they are a part of the final product. Continue reading

Core Marketing Techniques That We Can Learn From Disney

As I was scrolling down my Facebook feed I came across a cute photo of my friend’s daughter. She was dressed up in a cute glittery princess outfit for her birthday. The theme for her birthday was inspired by Disney’s movie Frozen. I haven’t seen the film and even though it was released this past holiday season (almost 6 months ago) I can tell you that I’ve come across the something Frozen related several times. Actually, this happens every time a Disney movie is released. Even if you are like me and don’t have kids running around all day, each time Disney releases a movie you’ll hear about it in some way or another. So, it got me thinking and researching. What lessons can I learn from the way Disney movies are made and advertised? Can I apply them to my business?

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What I learned is that they haven’t really done anything out of the ordinary or pulled any marketing tricks. What they have done is use familiar core marketing strategies that have worked for them time and time again. Continue reading

A Winning Online Marketing Strategy

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Before you read this blog please note it is not about knitting.

After 21 years, I decided to get back to my hobby of knitting. My vision was an old lady sitting in a rocking chair. Well, have I been out of the loop! The average age group of knitters today is 35-45 years old. It has become a huge business. I must have been under a rock. When I was knitting yarn came in balls. Now it is sold in bats which is unspun yarn or in large skeins where you have to make the balls. People are dying their own yarns. There are trade shows all the over the United States and the turnout is amazing. Continue reading

Super Bowl Advertising: You Don’t Need a Commercial Just Some Creativity

Young adults watching football
We did it. We braved the holidays and sailed into the New Year. Now our reward is just around the corner. What reward you ask? Well none other than the Super bowl of course. I wait all year to see the best commercials advertisers have to offer. Of course I watch the game, but as a marketer I look forward to the commercials too. With an estimated 111 million viewers watching the game, The Super Bowl is an event for football fans but for business alike. This is the only time of year where businesses obtain this extensive amount of viewership. Do not underestimate the power of Super Bowl Sunday! With Super Bowl Sunday comes the power to draw in viewers, capture their undivided attention and make consumers actually sit up just to watch commercials. I have been at Super Bowl parties where the room is just as quiet for commercials as it is when the game is on.

The Super Bowl can be summed up into three categories, the game, the half-time show and the commercials. It is from the game that this day gets its origins, let’s face it, we all want to know who is going to Disney World, but we also want to see what Doritos or Coke and Pepsi will come up with this year. The first Super Bowl was in 1967 but there were no note worthy commercials until the 1970’s. In 1967 a 30 second commercial spot cost $42,000 this year a commercial spot cost 3.7 to 3.8 million dollars but with the opportunity to sell your product to the largest television audience of the year companies see this day as a marketer’s dream.

So now the question becomes, how your business can capitalize on Super Bowl Advertising. The cost for one commercial slot might be over budget for your company, however, here are a few ideas to put your business in the game too. Continue reading