An Emerging Target Market: The Pet Industry!


My Dog Roxie when she was a puppy.

Pets! So many of us have them and so many of us love them. That’s why the Pet Industry is an emerging target market. An estimated $60 billion will be spent on pets alone in the US this year according to the American Pet Products Association. The most popular household pets are cats and dogs, of course, but freshwater fish are in third place.

Ideas on How To Market to Pet Owners

Another way to get social! Are you looking for a new way to connect to your clients and increase your ratings on social media? Encourage pet owners to share photos of their adorable animals to Facebook, Instagram and Twitter. This is a fun way to engage in a new conversation.

Pet Promotions and Giveaways. Pet owners love their pets like they are part of the family. So, why not give them something they will appreciate. There are several custom pet promotions that you can use, imprinted with your logo, to market your business. Pet themed items can be specifically for the pet such as custom water bowls or they can be used by both pet and non pet owners such as paw shaped letter slitters. Frisbees and stuffed animals are fun giveaways for everyone including pets and non pet owners! Continue reading

Core Marketing Techniques That We Can Learn From Disney

As I was scrolling down my Facebook feed I came across a cute photo of my friend’s daughter. She was dressed up in a cute glittery princess outfit for her birthday. The theme for her birthday was inspired by Disney’s movie Frozen. I haven’t seen the film and even though it was released this past holiday season (almost 6 months ago) I can tell you that I’ve come across the something Frozen related several times. Actually, this happens every time a Disney movie is released. Even if you are like me and don’t have kids running around all day, each time Disney releases a movie you’ll hear about it in some way or another. So, it got me thinking and researching. What lessons can I learn from the way Disney movies are made and advertised? Can I apply them to my business?


What I learned is that they haven’t really done anything out of the ordinary or pulled any marketing tricks. What they have done is use familiar core marketing strategies that have worked for them time and time again. Continue reading