For me, American football is my game of choice. I love watching the games all the way up to the Super Bowl. However, it’s been pretty clear these past few weeks that soccer, the other football, is definitely more popular when you look at it on a grander scale. It’s a world sport. For global advertisers like FIFA World Cup Partners, McDonalds and Coca-Cola, it’s a really important event. There are more eyes watching these games then any other event worldwide. Hence the significance of connecting with a global audience.
Just like during the Super Bowl, there have been very creative advertising promotions surrounding the World Cup. It’s estimated that there are about a billion people watching the games. Big advertisers have to step up to the plate to catch the attention and connect with football fans around the world.