How TD Bank Shows Customer Appreciation

automated-thanking-machine

TD Bank knows how to say thank you and show customer appreciation. Especially when it comes to promotional products. If you are familiar with TD you are probably also familiar with their many logo gifts such as their famous custom pens, logo piggy banks, lollipops, and notepads. Well, recently they started a campaign called TD Thanks You where they set up ATM machines that gave out more than just cash.  Continue reading

BIC Crowdsourcing Promo to Create a Universal Typeface

bic-crowdsourcing-universal-typeface

BIC has started a new campaign where they utilize crowdsourcing. Crowdsourcing is a way of gathering information, ideas, content or the needs of a large group of people. It’s a good way to make people feel like they have contributed to something while your company has the opportunity to collect data and advertise.

To celebrate 100 billion pens manufactured and their new Cristal pen/stylus, through crowdsourcing they want to create the world’s first universal typeface. They’re calling this event the Universal Typeface Experiment. The wonderful thing about this experiment is that everyone who contributes will feel like they are a part of the final product. Continue reading

A Winning Online Marketing Strategy

knitting-dollar-sign

Before you read this blog please note it is not about knitting.

After 21 years, I decided to get back to my hobby of knitting. My vision was an old lady sitting in a rocking chair. Well, have I been out of the loop! The average age group of knitters today is 35-45 years old. It has become a huge business. I must have been under a rock. When I was knitting yarn came in balls. Now it is sold in bats which is unspun yarn or in large skeins where you have to make the balls. People are dying their own yarns. There are trade shows all the over the United States and the turnout is amazing. Continue reading

How To Reboot and Get Back to Business

As the summer is coming to an end I can’t help but feel a sense of rejuvenation. It’s Back to School season which, for me, feels like a new start. Similar to how a New Year feels. During the summer, for some of us, business slows down and all anyone ever wants to do is relax and enjoy the sun. But now as we approach the end of August things start to change. It’s time to get back to business and so like me you probably need a reboot. Now is the best time to evaluate and plan how you are going to handle the rest of the year and make the most out of it. So, in today’s post I have put together 8 ideas on how to reboot and get back to business.
Reboot and Get Back to Business

8 Ways to Reboot Your Business

1. Out With The Old, In With The New
Hopefully your business is exactly where you always envisioned it would be. You look at your business and you see all of your hard work paying off and the goals you once set for yourself accomplished. Whether or not that is the case, there is always room for improvement. Set new goals that will keep your business relevant in an ever changing world of business. What are you willing to leave behind, what are you willing to change? The answer maybe just what your business needs to continue to be successful for many years to come.
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Juggling and Balancing Business Productivity

David Ferman - Balancing a Burning Molotov Cocktail

Did you see when David Ferman did his juggling and balancing of a burning molotov cocktail act on America’s Got Talent? Amazing. He’s a smart kid. He realized that in order to impress the judges and the audience that he needed to do something extraordinary. With a little creativity and organization we are all capable of being more productive, successful and profitable. Like Ferman, we have to be consistent, apply practice as well as step out of our comfort zone.

Here is the clip of David Ferman in action. This is how I feel when I’m trying to “juggle” my company. As a business owner there is a lot of pressure to get things done all while, managing, taking risks and captivating an audience.

While I like to watch TV, I don’t normally have much time to watch TV and I don’t have time to watch TV because I’m too busy juggling multitude of tasks for my business and daily life. So I sat down to write this post and come up with ways to maximize productivity for business. Some of these ideas can also be applied to our daily lives.

Business Productivity is an organization’s ability to use all recourses available to them in an effort to produce an environment where goods or services needed by customers and clients can be profitable. Are there things that could be changed within our businesses would make them more productive? There is often a lot of wasted time, redundancy and lack of focus in business. Ever put off a project that you knew would benefit your business because you “didn’t have the time”? Yet we find time for everything else that needs to be done and more. Continue reading