Key Strategies to Promotional Networking Success

networking success

A major part of owning a business or owning your role in a company is knowing how to communicate well and get to know people in and around your business. Collecting new contacts is essential to the growth of your business. This brings us to networking, a key element to the success of your company. Beyond collecting business cards, networking is the pathway to building new customer relationships. You will make the greatest connection when you have something to offer and they have something to give. Continue reading

Ways to Attract an Unfamiliar Audience

gs-blog-attract-unfamiliar-crowd

Have you ever had to speak in front of a large audience? So many people get nervous when it comes to public speaking. They might feel uncomfortable about their appearance, how they sound or it’s just an unfamiliar situation. Sometimes, this is similar to how if feels when you have to present your business to an unfamiliar crowd. So, here are a few tips on ways to attract an unfamiliar audience. Continue reading

How to Make People Fall in Love with Your Brand

Heart Stress Reliever

Heart Stress Reliever

Valentine’s Day is one of the post popular holidays in the United States. In fact, it’s second most popular holiday for greeting cards; the first being Christmas. The history of Valentine’s Day is interesting. It wasn’t until the 1840s that it became a major consumer holiday. Now Americans spend billions each year expressing their love. Watch this video for more fun facts.

Well, it’s that time of year and love is in the air. Do you want that same attention for your brand? Here are some ideas on how to make people fall in love with your brand. Continue reading

How TD Bank Shows Customer Appreciation

automated-thanking-machine

TD Bank knows how to say thank you and show customer appreciation. Especially when it comes to promotional products. If you are familiar with TD you are probably also familiar with their many logo gifts such as their famous custom pens, logo piggy banks, lollipops, and notepads. Well, recently they started a campaign called TD Thanks You where they set up ATM machines that gave out more than just cash.  Continue reading

Using Technology to Promote Your Business and How it is Influenced by Our Youth

Want to know the impact of technology on our society in the future? Take a look at how younger generations interact and engage with one another these days. Think you are technically savvy? Well, so did I until I had a conversation with my niece. By the time we got off of the phone I felt like I had been cast in The Flintstones Meet the Jetsons. There is no disconnect between younger generations and technology, their mobile phone is like an appendage.

I love this video because as you can see if you try to continue to use outdated technology then it’s perceived as just…. boring! Our future, our kids don’t understand it.

Having an understanding of social media, technology and our youth is essential for your business to prosper.

Changes in Technology

Technology and our youth have changed the way you should promote our business. With the invention and mass production of Smart TVs, tablets and phones that do everything but cook dinner, a regular commercial on television is less likely to been seen by a teenager than an ad on Twitter which has the potential to reach millions of customers a day because 95% of 12-17 year old Americans are on social media every day. For many big name companies their target demographic is changing to customers under the age of 30 and they are finding new and inventive ways everyday through social media and technology to grab their attention. Social networks can reach an unprecedented amount of people in a short time and for a fraction of what you would pay for a TV commercial. Continue reading

Ideas on How to Increase Customer Loyalty

I was cleaning out my handbag and wallet the other day and I was overwhelmed by the amount of reward cards I have. But they are all valuable to me. The pet store gives me $10 off for every $100 I spend. The grocery store gives me discounts on gas. The convenience store gives me “reward dollars” plus a ton of coupons. For these reasons, I keep going back.

Customer loyalty is important for my business and I’m sure it is for yours. From small businesses to large corporations, without demand there would be no one to supply. Attracting the correct consumer, making them a repeat customer and getting your customer to bring new cliental is how a business thrives.

So, I thought about what we do at Garrett Specialties to retain our current customers and attract new ones. We’ve talked about customer service before, it is extremely important to keep your customers happy. And now I have come up with five ways that will help you achieve customer loyalty.

Just for fun, I have included a video for each tip. Each video shows a funny commercial with a unique perspective on customer loyalty. Continue reading