Valentine’s Day is one of the post popular holidays in the United States. In fact, it’s second most popular holiday for greeting cards; the first being Christmas. The history of Valentine’s Day is interesting. It wasn’t until the 1840s that it became a major consumer holiday. Now Americans spend billions each year expressing their love. Watch this video for more fun facts.
Well, it’s that time of year and love is in the air. Do you want that same attention for your brand? Here are some ideas on how to make people fall in love with your brand.
Fall in Love with Customer Service
You can’t get love if you don’t give love. Mark Cuban says, “Treat your customers like they own you. Because they do.” If you have great customer service they will come back. The moment your customer service goes sour is the moment you begin to lose customers. When you treat people well they are more likely to treat you well. It’s all about how you make them feel. 75% of the time people buy based on emotion.
Fall in Love with Small Gestures
Go out of your way to do something nice. Your customers will appreciate you more when they see that you are willing to give. There are many ways to give. Offer a reason for them to come back like a loyalty discount. It doesn’t have to be anything outrageous. Show your sweet side with corporate candy. Who can resist a sweet treat. Show your customers that your company cares.
Open your Heart and Ears
Encourage feedback from your clients and show them that you are listening. After all, with out them your business doesn’t exist. Communication should be open as a two-way dialogue. Do your best to serve your customers by making the changes they request. You can collect feedback via surveys, customer service, social media, and webinars for example.
Make it Personal
Whenever you can personalize your customer’s experience. This can be as simple as addressing them by name in an email blast or showing their name at the top of the screen when they sign into your website. Or you can check out many of our corporate gift ideas. Create a lasting impression with free giveaways. Choose items that show you are thinking about them and understand their needs.
Take the time to build your customer relationships. That is how you can make people fall in love with your brand. What can you do to make your client smile? What keeps your customers coming back? Are your clients in love with your brand?