Ways to Attract an Unfamiliar Audience


Have you ever had to speak in front of a large audience? So many people get nervous when it comes to public speaking. They might feel uncomfortable about their appearance, how they sound or it’s just an unfamiliar situation. Sometimes, this is similar to how if feels when you have to present your business to an unfamiliar crowd. So, here are a few tips on ways to attract an unfamiliar audience. Continue reading

‘Ship My Pants’ How far can you push humor in your marketing campaign?

Just the other day my 12 year old niece said to me, “Did you see the ‘ship my pants’ video?” “What?!” I said. I thought she said something inappropriate as she giggled her little heart out. Kmart’s ‘Ship My Pants’ commercial has instantly gone viral and hasn’t event hit the airways yet. The commercial promotes free shipping on items that are out of stock in stores.

Is the video hilarious? I say, yes. Is it appropriate? That depends on who you ask. Some people think that it is childish and some have gone as far to say that it is vulgar. But here’s the good thing, people are talking about it. When was the last time you can remember Kmart making such a memorable impact. Wether you think that it is funny or not you will remember that if you don’t find it in the store, Kmart will ship it to you for free.

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