Want to know the impact of technology on our society in the future? Take a look at how younger generations interact and engage with one another these days. Think you are technically savvy? Well, so did I until I had a conversation with my niece. By the time we got off of the phone I felt like I had been cast in The Flintstones Meet the Jetsons. There is no disconnect between younger generations and technology, their mobile phone is like an appendage.
I love this video because as you can see if you try to continue to use outdated technology then it’s perceived as just…. boring! Our future, our kids don’t understand it.
Having an understanding of social media, technology and our youth is essential for your business to prosper.
Changes in Technology
Technology and our youth have changed the way you should promote our business. With the invention and mass production of Smart TVs, tablets and phones that do everything but cook dinner, a regular commercial on television is less likely to been seen by a teenager than an ad on Twitter which has the potential to reach millions of customers a day because 95% of 12-17 year old Americans are on social media every day. For many big name companies their target demographic is changing to customers under the age of 30 and they are finding new and inventive ways everyday through social media and technology to grab their attention. Social networks can reach an unprecedented amount of people in a short time and for a fraction of what you would pay for a TV commercial. Continue reading