How to ATTRACT Customers


Want to create a strong magnetic field around your business? Here are some ideas on how to ATTRACT customers.

A = Analyze

Analyze reports. Collecting data is an important step before creating and taking action on new ideas and plans. The data you receive will show you past and current patterns and can show you the relationships between different data sets. Creating reports based on your business data will help you to differentiate between theory and evidence; as they say, “it’s all in the numbers.” Reviewing your data helps you to uncover what is working and what is not working in your business.

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Key Strategies to Promotional Networking Success

networking success

A major part of owning a business or owning your role in a company is knowing how to communicate well and get to know people in and around your business. Collecting new contacts is essential to the growth of your business. This brings us to networking, a key element to the success of your company. Beyond collecting business cards, networking is the pathway to building new customer relationships. You will make the greatest connection when you have something to offer and they have something to give. Continue reading

The Pantone Color of the Year for 2016


Serenity and Rose Quartz

The Pantone color of the year for 2016 is a blend of two refreshing and subtle colors; a huge contrast to last year’s Marsala. This is the first time they used two colors instead of one.

“With the whole greater than its individual parts, joined together Serenity and Rose Quartz demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace,” says Leatrice Eiseman, executive director of the Pantone Color Institute. Continue reading

5 Tips for Writing Catchy Taglines and Slogans


Catchy taglines and slogans are so important to your brand. A tagline has a lot of weight to carry meaning it has to say such much in so little words. Your slogan or tagline has to say what you do, what makes you different and why you are great at it.

The Importance of Catchy Taglines and Slogans

Taglines are important because they are everywhere your logo is including printed promotional products. The right slogan can make anything go from appearing to be mediocre to extraordinary. Second to your logo your tagline is the next most noticeable component of your brand. A great slogan is important because it captures what you want your brand to look like, feel like and be about. The biggest challenge of a memorable slogan is that it has to be short, sweet and simple yet say it all. Successfully catchy taglines are so memorable that I bet if you thought about it you would be surprised at how many you know. Here are some examples from big brands: Continue reading

An Emerging Target Market: The Pet Industry!



My Dog Roxie when she was a puppy.

Pets! So many of us have them and so many of us love them. That’s why the Pet Industry is an emerging target market. An estimated $60 billion will be spent on pets alone in the US this year according to the American Pet Products Association. The most popular household pets are cats and dogs, of course, but freshwater fish are in third place.

Ideas on How To Market to Pet Owners

Another way to get social! Are you looking for a new way to connect to your clients and increase your ratings on social media? Encourage pet owners to share photos of their adorable animals to Facebook, Instagram and Twitter. This is a fun way to engage in a new conversation.

Pet Promotions and Giveaways. Pet owners love their pets like they are part of the family. So, why not give them something they will appreciate. There are several custom pet promotions that you can use, imprinted with your logo, to market your business. Pet themed items can be specifically for the pet such as custom water bowls or they can be used by both pet and non pet owners such as paw shaped letter slitters. Frisbees and stuffed animals are fun giveaways for everyone including pets and non pet owners! Continue reading

Staying Productive During the Dog Days of Summer

The dog days of summer are here. It can be hard to stay productive during this season while co-workers and employees go on vacation, summer hours go into effect or maybe even your business slows down a bit. In this post we will look at ways to stay productive during the dog days of summer.

What are the dog days of summer, anyway?

What thoughts come to mind when you hear the phrase “the dog days of summer”? Warm weather, sunny beaches, pool side barbecues or family road trips? Or maybe you think of it in more of a literal sense like dogs lying around in the heat or playing around like this fun video from America’s Funniest Home Videos (AVF).

Sidney Hall [Public domain], via Wikimedia Commons

Sidney Hall [Public domain], via Wikimedia Commons

While the term may mean many of those things to us today, I think you would be surprised to learn about its origin. It comes from the Greek belief about the star Sirius also known as the dog star in the Canis Major and Lepus constellation. Take a look at the image above. The Greeks believed that Canis Major was like a dog chasing a hare named Lepus. The dog star Sirius is at the tip of the dog’s nose. The dog days of summer occur when Sirius lines up with the Sun. These days are believed to be the hottest days of the year. However, we know now that this couldn’t be true. While the months of July and August are usually the hottest the hottest days can vary from year to year depending on where you live. We also know that a star could never warm up the Earth as much as our Sun already does. However the term “dog days of summer” has stuck and taken on a whole new meaning. Continue reading

A Sweet Idea with Promotional Chocolate

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Director : F. Javier Gutiérrez.
Producer : Walter F. Parkes, Laurie MacDonald.
Release : February 1, 2017
Country : United States of America.
Production Company : Vertigo Entertainment, Macari/Edelstein, Parkes+MacDonald Image Nation, Waddieish Claretrap.
Language : English.
Runtime : 102 min.
Genre : Horror.

‘Rings’ is a movie genre Horror, was released in February 1, 2017. F. Javier Gutiérrez was directed this movie and starring by Matilda Anna Ingrid Lutz. This movie tell story about Julia becomes worried about her boyfriend, Holt when he explores the dark urban legend of a mysterious videotape said to kill the watcher seven days after viewing. She sacrifices herself to save her boyfriend and in doing so makes a horrifying discovery: there is a “movie within the movie” that no one has ever seen before.

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