Just the other day my 12 year old niece said to me, “Did you see the ‘ship my pants’ video?” “What?!” I said. I thought she said something inappropriate as she giggled her little heart out. Kmart’s ‘Ship My Pants’ commercial has instantly gone viral and hasn’t event hit the airways yet. The commercial promotes free shipping on items that are out of stock in stores.
Is the video hilarious? I say, yes. Is it appropriate? That depends on who you ask. Some people think that it is childish and some have gone as far to say that it is vulgar. But here’s the good thing, people are talking about it. When was the last time you can remember Kmart making such a memorable impact. Wether you think that it is funny or not you will remember that if you don’t find it in the store, Kmart will ship it to you for free.
The way they decided to get the message across is a little risky. However, in today’s world, I believe that an edgy sense of humor is more acceptable by the general public. Have you ever joked around while trying to promote a product? How far can you push humor in your marketing campaign?
8 Ways to Promote with Fun and Humor
- Create a clever punch line that is memorable or relatable.
- Get your customers involved by having a contest. For example, ask them to send in funny photos or videos.
- Create a cartoon or comedic character that represents your brand. For example, remember the Dunkin Donuts guy? “Time to make the doughnuts!”
- Think of fun and non-traditional ways to use your product.
- Produce a silly song or dance.
- Create an online game. Have users solve a puzzle or riddle before receiving a promotion.
- Come up with a tongue twister for your advertisement. They are always fun.
- Add a fun giveaways like stress balls, promotional games and toys. Fun stuff will make them smile.
Things to Remember When Marketing with Humor
You have to be careful when you are trying to incorporate comedy into your ad. Try not to be too controversial, you don’t want to create a negative impact. Be sensitive to your audience. Don’t let the humor over power your message. Make sure that your promotional message is clear. Test out your fun ideas first to make sure that it’s safe to launch.
What funny ads do you remember? Did they get the idea across? What kind of reaction did they receive?