Pets! So many of us have them and so many of us love them. That’s why the Pet Industry is an emerging target market. An estimated $60 billion will be spent on pets alone in the US this year according to the American Pet Products Association. The most popular household pets are cats and dogs, of course, but freshwater fish are in third place.
Ideas on How To Market to Pet Owners
Another way to get social! Are you looking for a new way to connect to your clients and increase your ratings on social media? Encourage pet owners to share photos of their adorable animals to Facebook, Instagram and Twitter. This is a fun way to engage in a new conversation.
Pet Promotions and Giveaways. Pet owners love their pets like they are part of the family. So, why not give them something they will appreciate. There are several custom pet promotions that you can use, imprinted with your logo, to market your business. Pet themed items can be specifically for the pet such as custom water bowls or they can be used by both pet and non pet owners such as paw shaped letter slitters. Frisbees and stuffed animals are fun giveaways for everyone including pets and non pet owners!
Give back to the community. A great way to promote your business is to join a local charity or do something for the community.
An example charity is the Southwestern Guide Dogs walkathons. These are walkathons where dogs are allowed. Most charity events don’t include pets but since this organization is committed to raising money to train guide dogs they encourage you to bring along your dogs and puppies.
The Southwestern Guide Dogs is a great example of how promotional products are used to increase awareness. Everyone who raised $100 received a T-shirt and those that raised $250 got a branded tumbler.
There are other ways you can help pets and pet owners in your community while promoting your business. For example, you can team up with a shelter and host a pet adoption. Or, support your local pet therapy programs. Pet therapy helps people recover and/or cope with health problems.
Do you have any pets? Do you think that the pet industry is a growing target market? How can you promote your business within the pet community?