Remember when there were only federal holidays? Now it seems like we have designated a day to celebrate everything. While I think some of these days we can do without I came across one that is not only fun, but can definitely help the moral in the office. October 5 is Do Something Nice Day. This is an awesome, selfless thought. How often has an act of kindness brightened your day? Whether you are on the receiving end or you are the person enacting the kindness, I think we all can agree that a little bit goes a long way.
Not so long ago I was approached by a man in the street who told me he was hungry and we just happened to be standing in front of a restaurant. I had not intended on purchasing lunch for a stranger that morning when I was getting ready to go out but my motto is expect the unexpected. So I offered to buy this man lunch. Just the smile that lit his face was enough to make my week. It was in that moment that I realized there was no limit on the value of kindness.
Often we forget that we are all connected and this is never more evident than when I think about the selfless acts of heroism performed by our service men every day. Pay it forward is something most of us are told we should do but an anonymous veteran did just that. With a simple note of thanks that read “I noticed the sticker on the back of your car; take your hero out to dinner when he comes home. Thank you both for serving. Him deployed and you for waiting” along with the note was $40 in an envelope. Samantha Ford’s belief in kindness was renewed and she took a picture and posted it on Facebook. By Tuesday morning, the post had a million and a half “likes” and more than 43,000 comments. In addition it had been shared nearly 200,000 times and got national recognition when it was reported by ABC news. The Ford family made a sacrifice to serve their county and they encouraged others to take the time to thank a veteran and their families for their service.
I don’t know who created the day or how it started it is referred to as a national day. It is not a federal holiday and chances are you will not get the day off from work but it gives us an opportunity to take some time out of our busy schedules to be selfless and hopefully make someone smile.
How Your Business Can Participate on October 5th for Do Something Nice Day
I hear the question already, how does this translate to business and marketing? Simple, there are many ways for your business to get involved on October 5.
Yes, you can send your clients a business giveaway but go a step further and send potential customers a promotional gift also. As the old saying goes, “it’s the thought that counts”. You can never be too thankful and I have not met a person yet that doesn’t like to receive a gift. By sending them a promotional product you are not only saying thank you but you are also marketing your business. Also, like in the story above, promo items create awareness. Samantha Ford would have never gotten that letter and $40 if it weren’t for the promotional bumper sticker that was displayed on her car.
Bring breakfast to the office or maybe take your employees out to lunch. This will not only be seen as something nice but also that you recognize and appreciate all of their hard work. Our customers/clients may be the fuel for our businesses but our employees are the nuts and bolts. Having a happy staff means that you will have a happy work environment which all translates into productivity.
A great idea is to create a corporate event around Do Something Nice Day. It is a wonderful marketing opportunity! For example, you can encourage your Facebook fans to comment on your page about something nice they did and in return offer them a discount. You can also offer a custom gift with purchase. Use printed advertising materials to send out the message and attract attention to your Do Something Nice event. It’s a win win situation.
There are any number of ways to be an active participant on October 5 for Do Something Nice Day. Your participation will not only be for the benefit of others but to your benefit also because there is something so natural in making someone else smile. It may sound silly but it is true, it simply warms the heart.
How will you participate in Do Something Nice Day this year? Can you think of something nice that you can do? Have you participated in previous years and if so, how? What are some examples of acts of kindness that you have performed? I want to know.