What is Short-term, Long-term and Brand Memory?


The human mind is incredible. Our brains are our most complex body part. Everyday our brain has to accomplish a million different functions including building and recalling from our memory. Isn’t it amazing how many things we can remember… and forget! To think we only use 10% of our brains. Imagine if we could access the other 90% we could be super human.

How Our Memories Work

As you may know our brains have short-term and long-term memories. Each functions from a different part of the brain. When you are dialing a phone number your brain has to store information into its short-term memory. This causes regions of your pre-frontal lobe to become very active. This is very front of your brain where your forehead is. We keep our pre-frontal lobe active during most of the day as we work on accomplishing everyday tasks.

Information is transferred from the short-term memory to the long-term memory via the hippocampus, which is found in the temporal lobe. This is when your brain starts to encode and sort the information. Then the brain works on recalling the memory.

Watch this fun video on how our memories work.

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Does it Make Sense to Spend Money on Promotional Items?

Spend Promotions

Before deciding if it makes sense to spend money on promotional items, here is a brief description of what they are. Promotional merchandise is any business product that is used for marketing and promotion. ASI (Advertising Specialties Institute) gives the definition of a promotional product as “a useful or interesting article of merchandise usually carrying an imprinted advertising or promotional message.” Generally promo merchandise is printed with a company logo and represents it’s brand and corporate identity. Promo products range from apparel to office supplies. They also range in price from under a dollar promotions to high end executive gifts.

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