What is Short-term, Long-term and Brand Memory?


The human mind is incredible. Our brains are our most complex body part. Everyday our brain has to accomplish a million different functions including building and recalling from our memory. Isn’t it amazing how many things we can remember… and forget! To think we only use 10% of our brains. Imagine if we could access the other 90% we could be super human.

How Our Memories Work

As you may know our brains have short-term and long-term memories. Each functions from a different part of the brain. When you are dialing a phone number your brain has to store information into its short-term memory. This causes regions of your pre-frontal lobe to become very active. This is very front of your brain where your forehead is. We keep our pre-frontal lobe active during most of the day as we work on accomplishing everyday tasks.

Information is transferred from the short-term memory to the long-term memory via the hippocampus, which is found in the temporal lobe. This is when your brain starts to encode and sort the information. Then the brain works on recalling the memory.

Watch this fun video on how our memories work.

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