What is it Big Deal this Year at the Westminster Dog Show?

Who Knew??  The prestigious Westminster Kennel Club dog show is not only allowing mixed breed competitors but it also allowing the sport I practice with my dog, agility. Only 225 dogs can participate so you can image many of us didn’t get in. Like a lottery, the dogs were selected at random. To qualify, you have to be at the “Excellent and Master’s Level”. We were there but sadly didn’t get in.

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The first widely documented appearance of dog agility was at the Crufts Dog Show in England in 1978. It was originally designed as an entertainment segment between the conformation and obedience rounds. It was enthusiastically embraced by the spectators. Agility intrigued dog owners with its demonstration of speed, agility, and the enthusiasm of the competitors. It is open to a of a variety of breeds and it had quickly grown into an international and local sport with standardized equipment.

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How Agility Training is Making a Difference at Westminster

This year will be the 138th Annual Westminster Kennel Club Dog Show. Westminster Dog Show is the one of the longest-running shows of its kind, starting back in 1877. This prestigious dog show judges canines in categories, such as Best in Group, Best of Breed and Best in Show.

The New York the Championship course will be a hybrid of the qualifying rounds and will be televised. It will be run as a ‘time to beat’ course. The first dog will set the baseline time for the subsequent competitors. Agility has become an exciting canine sport for spectators and it has become the fastest growing dog sport in the country. I am not going to bore with my experiences running my dachshund. I have already done that and if you want to look at my experiences please read: How Agility Training Has Helped Me Overcome Business Obstacles.
Why is this a big deal? For 138 years NO mixed breed dogs have appeared in Westminster and agility wasn’t even thought of.

How can you relate this huge change made by the Westminster Dog Show to your Business Plan?

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Branding Your Image | When is it necessary to update your brand?

Pepsi Live for Now - Single Serve New Bottle

Pepsi Live for Now – Single Serve New Bottle

There is always room for innovation and yet too often we see businesses that seem motionless. One reason why businesses fail is because they don’t “change with the times”. In other words they use the same marketing tactics over and over again. Those strategies may not work years later and as a result customer’s can lose interest. PepsiCo, however, is an example of a company that continues to rebrand in order to keep up with the needs of their consumers. As Americans become more health conscious, the soft drink industry has taken a major hit and they are feeling the effects. So Pepsi decided to change their image by starting the Live for Now campaign. Continue reading