A Look at Bike Share Programs and What We Can Learn from Them

Who would have thought that going green, you know, being more environmentally considerate, could be good for your business in the short term? Well that is exactly what you could get with advertisements on none other than a bike. If not there yet, than sure to come to a city near you is a bike share program that is quickly popping up in most large US cities. Coast to coast and north to south, many cities are adopting bike share programs to not only help keep down fuel emissions and gas cost but also to promote good health. While all of these reasons are great on a personal level, we can learn a lot from this program on a business level also.

Bay Area Bike Share launch in San Jose CA

Bay Area Bike Share launch in San Jose CA – Flickr: Richard Masoner / Cyclelicious

First started in The Netherlands (Amsterdam) in 1965 the project that had nothing but good intentions soon failed do to vandalism and stolen bikes. Like most things, as technology evolved so did bike sharing programs internationally. As a solution to the vandalism/theft problem, Portsmouth, UK, installed electronic bike racks in the 1990’s. In addition to the electronic racks were smart cards which for a small fee allowed a renter to access the bicycles without anonymity. If the bike came back damaged in any way or didn’t come back at all than the renter was charged a fee for the damaged property. The other component to the program that aided in its success was the installation of cameras that monitored the bike racks 24 hours a day and 7 days a week. Once the program was proven to be a success with some minor changes, it was slowly but surely adopted all over the world. China, Australia and the US now have bike shares programs. In preparation for the 2012 DNC (Democratic National Convention) the city of Charlotte installed bike share racks all around downtown Charlotte, NC so that the millions of people that swarmed the city would have transportation options. So what can we learn from this program in terms of business? Continue reading

Are Going Green Promotional Items Worth Going the Extra Mile?

Think Green

Whether or not we want to think about going green, slowly it is happening underneath our eyes. Have you noticed you can’t buy the regular light bulbs anymore? The only ones available are energy saving ones. We also don’t have much to say about what is put into our gasoline to make it more energy efficient. We are told not to have our heat set higher than 70-72 degrees. Many of us are doing that already without being told because the cost is so high to heat your house in the first place. We are doing our part without even realizing it. Recyclable and environmentally friendly products are now part of the new green movement. Have you noticed that your grocery store doesn’t carry as many plastic bags? Many of us are carrying promotional grocery totes to the stores.

Earth Day is around the corner, but Earth Day should be every day. So, we thought we’d give you ideas on how to go green at home and in the office.
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