How To Successfully Market A Cause

Imagine streets full of pink. Thousands of survivors, fighters and supporters flooded New York streets this past Sunday. They were there for the Susan G. Komen Race For The Cure.

In the public service announcement shown below you can see in the faces of the women involved that they are proud to wear pink. They have bright t-shirts on that not only display a message of hope but every time they wear it they will be reminded of the race and so will the people who see them wearing it. This is a great example of successful cause marketing and the “power of pink”.

The best way to fight Cancer is through education and early detection. In honor of this, October has become National breast cancer Awareness Month. A month dedicated to promoting education about the disease, providing free testing, raising money for research and gaining support for a cause that has affected so many.
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Alternative Fundraising Ideas Inspired by Buffet


The inspiration for this post came from an article I read yesterday. As part of The Giving Pledge and because of the personal commitment he made in 2006, it was announced that Warren Buffet was giving $2.6 billion of Bershire Hathaway Inc. stock to 5 more charities.

In Warren Buffet’s “My Philanthropic Pledge” he states:

…this pledge does not leave me contributing the most precious asset, which is my time. Many people, including — I’m proud to say — my three children, give extensively of their own time and talents to help others. Gifts of this kind often prove far more valuable than money.

I found this to be very inspiring. Reading it made me think of ways that we could give back to the community, show support for a non-profit organization or charity without having to spend a fortune.
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