Looking up the definition of awareness I decided to look at that Webster had to say. Here is what I found the quality or state of being aware : knowledge and understanding that something is happening or exists.
When we make people aware and we are running a campaign we are hoping to encourage donations and attract people to support our efforts. So, hoping that the public becomes aware about our cause or issues by hoping that our campaign is shared with our beliefs and values.
Awareness campaigns are very popular, and effective to raise public interest. So, for example Breast Cancer Awareness Month is in October so it is a good time to capitalize on the exposure and increase donations. The promotional product industry realized the importance of awareness campaigns and carries items that are perfect to giveaway. Awareness campaigns works. Remember the bucket challenge. ALS raised more than $115 million.
The most important thing is catching the attention of your audience. So, what are awareness campaigns? Plan a campaign that will spread the word out for you mission. Now get supporters involved. Say you decide on doing a bike race. What better way to advertise your brand is to donate water bottles with your logo? You not only got people aware of the campaign but you are able to reach more people about your company.
Now another way to advertise your awareness campaign is use social media and yes make a viral challenge. If you can’t do it alone ask other local organizations to donate as well. Secure sponsors, set up a web page. There are so many ways to do awareness campaigns. It is important to identify your audience. Who doesn’t want to get involved?
It is important to make sure that your awareness campaign can be done close to the date of that the awareness month. You will get more to participate. Make sure that you are teaching the public about your cause and connect with them on your issues and efforts. We help one another through our donations. There are so many charities out there to participate in. Advertising your brand with promotional products is a great place to start.