Before deciding if it makes sense to spend money on promotional items, here is a brief description of what they are. Promotional merchandise is any business product that is used for marketing and promotion. ASI (Advertising Specialties Institute) gives the definition of a promotional product as “a useful or interesting article of merchandise usually carrying an imprinted advertising or promotional message.” Generally promo merchandise is printed with a company logo and represents it’s brand and corporate identity. Promo products range from apparel to office supplies. They also range in price from under a dollar promotions to high end executive gifts.