How the Ice Bucket Challenge Increases Awareness for ALS

Ice Bucket Challenge for ALS

At Garrett Specialties we believe that building awareness for any cause that affects our daily lives is important. We support various causes through the providing promotional awareness items. Promoting a cause requires a social network, education and interest. Health awareness also requires dedication and fund raising.

A great example of how one organization was able to increase awareness was through a social media video challenge. The #IceBucketChallenge increases awareness for ALS. If you haven’t heard of it simply search the hashtag #icebucketchallenge on Twitter, Facebook or Instagram. Continue reading

Have You Heard of Do Something Nice Day? It’s October 5th!

Remember when there were only federal holidays? Now it seems like we have designated a day to celebrate everything. While I think some of these days we can do without I came across one that is not only fun, but can definitely help the moral in the office. October 5 is Do Something Nice Day. This is an awesome, selfless thought. How often has an act of kindness brightened your day? Whether you are on the receiving end or you are the person enacting the kindness, I think we all can agree that a little bit goes a long way.

Not so long ago I was approached by a man in the street who told me he was hungry and we just happened to be standing in front of a restaurant. I had not intended on purchasing lunch for a stranger that morning when I was getting ready to go out but my motto is expect the unexpected. So I offered to buy this man lunch. Just the smile that lit his face was enough to make my week. It was in that moment that I realized there was no limit on the value of kindness.

Often we forget that we are all connected and this is never more evident than when I think about the selfless acts of heroism performed by our service men every day. Pay it forward is something most of us are told we should do but an anonymous veteran did just that. With a simple note of thanks that read “I noticed the sticker on the back of your car; take your hero out to dinner when he comes home. Thank you both for serving. Him deployed and you for waiting” along with the note was $40 in an envelope. Samantha Ford’s belief in kindness was renewed and she took a picture and posted it on Facebook. By Tuesday morning, the post had a million and a half “likes” and more than 43,000 comments. In addition it had been shared nearly 200,000 times and got national recognition when it was reported by ABC news. The Ford family made a sacrifice to serve their county and they encouraged others to take the time to thank a veteran and their families for their service. Continue reading

How To Successfully Market A Cause

Imagine streets full of pink. Thousands of survivors, fighters and supporters flooded New York streets this past Sunday. They were there for the Susan G. Komen Race For The Cure.

In the public service announcement shown below you can see in the faces of the women involved that they are proud to wear pink. They have bright t-shirts on that not only display a message of hope but every time they wear it they will be reminded of the race and so will the people who see them wearing it. This is a great example of successful cause marketing and the “power of pink”.

The best way to fight Cancer is through education and early detection. In honor of this, October has become National breast cancer Awareness Month. A month dedicated to promoting education about the disease, providing free testing, raising money for research and gaining support for a cause that has affected so many.
Continue reading

What does it mean to Pay It Forward?

Pay it Forward Heavenly Donuts
Have you ever been a part of a “Pay It Forward” chain? 55 drive-thru customers consecutively paid for the customer behind them at Heav’nly Donuts in Amesbury, MA. The only reason the chain ended was because there were no more customers in line. The employees of the donut shop were surprised that each patron was so eager to participate.
Continue reading

Alternative Fundraising Ideas Inspired by Buffet


The inspiration for this post came from an article I read yesterday. As part of The Giving Pledge and because of the personal commitment he made in 2006, it was announced that Warren Buffet was giving $2.6 billion of Bershire Hathaway Inc. stock to 5 more charities.

In Warren Buffet’s “My Philanthropic Pledge” he states:

…this pledge does not leave me contributing the most precious asset, which is my time. Many people, including — I’m proud to say — my three children, give extensively of their own time and talents to help others. Gifts of this kind often prove far more valuable than money.

I found this to be very inspiring. Reading it made me think of ways that we could give back to the community, show support for a non-profit organization or charity without having to spend a fortune.
Continue reading

Are Going Green Promotional Items Worth Going the Extra Mile?

Think Green

Whether or not we want to think about going green, slowly it is happening underneath our eyes. Have you noticed you can’t buy the regular light bulbs anymore? The only ones available are energy saving ones. We also don’t have much to say about what is put into our gasoline to make it more energy efficient. We are told not to have our heat set higher than 70-72 degrees. Many of us are doing that already without being told because the cost is so high to heat your house in the first place. We are doing our part without even realizing it. Recyclable and environmentally friendly products are now part of the new green movement. Have you noticed that your grocery store doesn’t carry as many plastic bags? Many of us are carrying promotional grocery totes to the stores.

Earth Day is around the corner, but Earth Day should be every day. So, we thought we’d give you ideas on how to go green at home and in the office.
Continue reading