Hire a Logo Designer

I'm starting a company and need a logo. But I've never had a logo designed before. How do I go about it?

You're not alone. Hiring a logo designer is like buying a house: an pricey long-term decision that many people face for the first time. If you are interested in getting an idea of how much logos cost and how to work with graphic designers, I recommend the book: Graphic Artists Guild Handbook: Pricing & Ethical Guidelines ( 9th Ed.)  which spells out standard business practices. I recommend this book to all my clients. Graphic Artists Guild Handbook: Pricing & Ethical Guidelines ( 9th Ed.)

How much does a logo cost?

A few hundred to a few thousand for individual or small firms, $5000-$15,000 for small to medium companies, and tens of thousands for medium to large companies. The sky's the limit for large corporations.

Do I have to spend so much?

No. Some graphically inclined people do it themselves. Many small companies don't need fancy logos, especially if they get all their clients through word of mouth. And often there are more pressing places to spend money

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