The Pantone Color of the Year for 2016

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Serenity and Rose Quartz

The Pantone color of the year for 2016 is a blend of two refreshing and subtle colors; a huge contrast to last year’s Marsala. This is the first time they used two colors instead of one.

“With the whole greater than its individual parts, joined together Serenity and Rose Quartz demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace,” says Leatrice Eiseman, executive director of the Pantone Color Institute. Continue reading

Promotional Branding Trends of 2015

As we enter a new year it’s a good idea to take a quick look at promotional branding trends and predictions.  Google defines the word trend as “a general direction in which something is developing or changing.” These trends can influence the way we choose to brand our businesses in 2015.

share-a-coke

Share a Coke: Australia www.coca-colacompany.com

Personalized Promotions are In

Personalized promotions are the way to go. Today’s consumer is looking for personal attention and customized experiences. Making that connection with your customers is a definite way to build brand recognition. The Coca-Cola Share a Coke campaign is a great example. They took 250 popular names and words such as family, mom and dad then printed them on Coke cans and bottles so that people could search for their name or their friend’s name in the cooler. Also, we can look back at the post Asics 3-D Personalized Promotions Help Marathoners Remember the Race Forever where Asics created miniature 3-D replica models of marathon runners. Continue reading