A Sweet Idea with Promotional Chocolate

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26 thoughts on “A Sweet Idea with Promotional Chocolate

  1. Having lost and kept off 15/17 pounds for 6 months now, I would have likely had a piece or two. Saved the rest to eat over the next few weeks. I’ve actually learned – moderation. And, I don’t usually BUY chocolate anyway. I do find it is a clever idea.

    I’d have to think how I would use it but, I have a few ideas for those sweet introverts!
    Patricia Weber recently posted…Reasons why an introvert may not want to act like an extrovertMy Profile

    • Patricia- Because weight loss is such big business, this company had to come up with something that would make an impression. The company made you think about what you were doing as well as SureSlim. Who would think they would be offering chocolate? That is the point, it was a promotion that made a lasting impression.
      Arleen recently posted…A Sweet Idea with Promotional ChocolateMy Profile

  2. Chocolate is a good way to get people’s attention, whether or not they are looking to lose weight. Targeting a bridal expo was a clever move for Sure Slim. I like that they made the promotion accessible for an extended period of time. Sometimes a promo may attract my attention, but I’m not able or prepared to do something about it immediately. I hate to come back to it in a couple of days to find out I missed it.
    Donna Janke recently posted…Hermetic Secrets at the Manitoba Legislative BuildingMy Profile

  3. What if the chocolate melts?
    I don’t know about this one. At first I thought it was a very clever idea, but your question,” Would you cave in?” changed my initial feeling. After thinking about it I see the companies’ message as, demeaning,” We know you have zero discipline, you’re such a loser that you can’t even control your eating enough to get a good deal” . They’re positively reinforcing the negative behavior. Because if an overweight person eats it, it reinforces they’re losers. They don’t even get the best deal and they’re the people who need the help.
    Pamela Chollet recently posted…Parents, Kids And Self-Esteem: The TruthMy Profile

    • Pamela- I had the same reaction at first, but it is not really about the chocolate but the way to use creative advertising. A company used a puzzle piece and sent it to their clients and told them to come to the booth to pick up the rest of the puzzle. For a month they slowly sent out different puzzle pieces. It was a lasting branding idea
      Arleen recently posted…A Sweet Idea with Promotional ChocolateMy Profile

  4. What a brilliant promotional idea. With so many competing businesses, one has to think out of the box.

    It certainly grabbed my attention – I though hmmmm chocolate!!

    I actually prefer dark chocolate as it is richer and far more luxurious. I tend to have a square or two a day. If eaten in moderation, most foods are fine.
    Phoenicia recently posted…Five reasons why you need a mentorMy Profile

  5. There’s no question this is very creative, and the steps you outline make perfect sense. I do think that regardless of the product or service you’re trying to promote the most important thing is to know and target your customer. I don’t care for chocolate so this wouldn’t tempt me at all, but I know plenty of people that would be drawn to it very quickly.
    Marquita Herald recently posted…5 Surprisingly Creative Ways to Use ChecklistsMy Profile

  6. That is a promotional idea. It directly defined the need, and provided a unique solution. The one thing I did understand from this is to make your promotion assessable to the potential clients. You can have a great idea, but if not one knows about it, what good is it.

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