Ways to Attract an Unfamiliar Audience

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Have you ever had to speak in front of a large audience? So many people get nervous when it comes to public speaking. They might feel uncomfortable about their appearance, how they sound or it’s just an unfamiliar situation. Sometimes, this is similar to how if feels when you have to present your business to an unfamiliar crowd. So, here are a few tips on ways to attract an unfamiliar audience. Continue reading

5 Ways to Spring into Renewal

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Spring is such a gift. After cold gray winter months it is a delight to enjoy the cool air and beautiful colors of spring.

Out of all four seasons, spring represents a time of renewal. Flowers are in bloom, trees grow back their lush green leaves and the streets of residential neighborhoods are filled with the sounds of lawn mowers pruning fresh green grass.

The beauty of this season brings on a feeling of change or the want and need of something new. It’s a good time to evaluate how you are servicing your business needs and how you can implement changes to your business to maximize and satisfy the feeling of renewal for your team and your clients. Continue reading

What is Short-term, Long-term and Brand Memory?

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The human mind is incredible. Our brains are our most complex body part. Everyday our brain has to accomplish a million different functions including building and recalling from our memory. Isn’t it amazing how many things we can remember… and forget! To think we only use 10% of our brains. Imagine if we could access the other 90% we could be super human.

How Our Memories Work

As you may know our brains have short-term and long-term memories. Each functions from a different part of the brain. When you are dialing a phone number your brain has to store information into its short-term memory. This causes regions of your pre-frontal lobe to become very active. This is very front of your brain where your forehead is. We keep our pre-frontal lobe active during most of the day as we work on accomplishing everyday tasks.

Information is transferred from the short-term memory to the long-term memory via the hippocampus, which is found in the temporal lobe. This is when your brain starts to encode and sort the information. Then the brain works on recalling the memory.

Watch this fun video on how our memories work.

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“Don’t Satisfy the Customer Surprise ‘Em” Lessons from Dr. Kriegel

Dr. Robert Kriegel is a best selling author and popular keynote speaker.  He is known for teaching “out of the box” business and marketing strategies. In the short video clip below he offers great advice on how to surprise your customers.

Here are some key notes from the video and additional ideas on how to impress your customers.

Don’t just satisfy, surprise.

As Kriegel explains satisfying your customers’ needs is not going to make you different from any other business. If you are not providing for your customers then you aren’t even in business. You have to go beyond satisfying your customers to surprising them and impressing them. Continue reading

What is the magic of Branding?

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Characteristics of good branding are comprised of some of the following key concepts.

Knowing your target market. A good brand has to understand it’s audience. Many times companies try to appeal to everyone and in-turn fall short because they lack direction.

A brand has to be driven by passion. It takes a passionate company to build a successful brand. That includes employees and customers that are willing to stand behind the brand. Word-of-mouth marketing is an expression of enthusiasm for a brand and can be it’s biggest supporter.

Businesses that are passionate about their brand have returning customers.  They have returning customers because they are consistent with good customer service and a product that delivers.

Create distinctive ideas. A product or service should have something unique about it. Uniqueness will set a company apart from the rest. A unique quality can also be a very strong selling point.

Getting your name out their using different forms of media. A successful and distinctive brand connects with it’s audience over the internet and through social media. Another way to build brand identity is at trade shows and with custom corporate gifts.

So what is the real magic of branding? This video by David Brier of DBD International explains it best. It’s about rising above and out of our own minds into the minds of others. It’s when we have “tapped into our ability to see, not as ourselves, but as others”. “In and through the eyes, hearts and minds of people”. The magic of branding is when you can transform feelings into something people can connect with and resinate with.film Logan

A good understanding of what you are branding and all of it’s elements will lead you to ideas for branding success. What do you define as good branding? How will you engage with your clients today? How have you seen businesses and consumers relish the magic of branding? What is your meaning of branding?

How to Make People Fall in Love with Your Brand

Heart Stress Reliever

Heart Stress Reliever

Valentine’s Day is one of the post popular holidays in the United States. In fact, it’s second most popular holiday for greeting cards; the first being Christmas. The history of Valentine’s Day is interesting. It wasn’t until the 1840s that it became a major consumer holiday. Now Americans spend billions each year expressing their love. Watch this video for more fun facts.

Well, it’s that time of year and love is in the air. Do you want that same attention for your brand? Here are some ideas on how to make people fall in love with your brand. Continue reading

Promotional Branding Trends of 2015

As we enter a new year it’s a good idea to take a quick look at promotional branding trends and predictions.  Google defines the word trend as “a general direction in which something is developing or changing.” These trends can influence the way we choose to brand our businesses in 2015.

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Share a Coke: Australia www.coca-colacompany.com

Personalized Promotions are In

Personalized promotions are the way to go. Today’s consumer is looking for personal attention and customized experiences. Making that connection with your customers is a definite way to build brand recognition. The Coca-Cola Share a Coke campaign is a great example. They took 250 popular names and words such as family, mom and dad then printed them on Coke cans and bottles so that people could search for their name or their friend’s name in the cooler. Also, we can look back at the post Asics 3-D Personalized Promotions Help Marathoners Remember the Race Forever where Asics created miniature 3-D replica models of marathon runners. Continue reading

The Importance of Color and the Pantone Color of the Year

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Every year Pantone sets the trend for colors in print design, marketing and advertising, interior design and many other industries by announcing their color of the year. Well, Pantone just released the Pantone color of the year for 2015: Marsala Pantone color number 18-1438.

What is Pantone and the PMS Matching System?

Pantone “is the world-renowned authority on color.” They provide color systems for various industries and are most known for their Pantone Matching System (PMS). The Pantone Matching System is a way of standardizing colors in the CMYK coloring process. CMYK stands for the four colors used in full color printing. Layers and combinations of the CMYK colors create full color images and print. The colors are cyan, magenta, yellow and black. The PMS system provides the correct mixtures for color matching. PMS colors can also be translated into RGB. RGB (red, green, blue) are screen based colors. For example your television and computer screen use the RGB model.

Why is PMS matching important?

PMS colors are significant to the promotional products industry. We use Pantone colors on a daily basis when imprinting custom items with logos and marketing messages. PMS matching is important to corporations who have specific colors as part of their corporate identity. At times it is necessary to come “as close as possible” to the PMS color of the imprint. There are many reasons why you may not be able to get an exact PMS match. For example some reasons may be the color of the item that the ink is being placed on or PMS matching is sometimes not available. In many cases to save on cost businesses may choose to come “as close as possible” to avoid a PMS matching fee.

Why is Marsala the Pantone color of 2015?

Marsala is full of richness like fortified wine. It’s earthy and warm which gives off a feeling of satisfaction and comfort. Marsala is also an Indian spice and it is a bold and radiant color. As shown in the video, Pantone describes Marsala as robust, earthy, sophisticated, hearty, stylish and fulfilling.

The Importance of Color in Branding and Advertising

As mentioned above color is important to corporate identity. It helps you remember a brand such as the brown UPS truck, red Target shopping carts or the bright orange Home Depot work buckets. The brown UPS truck represents dependability. The red Target shopping carts convey a feeling of excitement and represent bargain shopping. Orange for Home Depot represents construction and building. A brand with consistent color across it’s marketing increases brand recognition by 80 percent.

Color is also a good way to categorize products or services. For example, you can easily differentiate FedEx express (purple and orange) and FedEx ground (purple and green) by their colors. Did you notice that both FedEx services use purple?

Color is important in branding and advertising because of it’s psychological impact. Use the right color to convey the right feeling. Color is also important for recognition.

How do you use color in your marketing? What do you think about the Pantone color for 2015? Do you like trying different colors or do have a certain color you stick to? What’s your personal favorite color? Will you use Pantone Marsala in your design or advertising this coming year?

How to Stimulate Creativity

As marketers, business people, developers, innovators, bloggers, parents and creatives we have to be on top of our game in order to stay ahead. Technology is always changing the way we communicate. We have to be fast thinkers in this instant world that we live in.

I enjoy watching Ellen DeGeneres whenever I need a good belly laugh. I came across this video with Ellen and Rebel Wilson the other day and thought it was a fun example of how in marketing or in life we can fall into situations where we need to do a little improvisation as well. I have also come up with a few ideas to share about how we can stimulate our creativity when we run into a block.Watch Full Movie Online Streaming Online and Download

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Marketing Lessons from Taylor Swift

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Taylor Swift has been taking the music industry and social media networks by storm. Swift successfully built up anticipation for her new album titled 1989 with strategies that we can apply to our businesses as well. 1989 hit No. 1 on the Billboard 200 in it’s first and second week of sales and had the highest sales in it’s first week for any artist since 2002.

Why Taylor Swift?

Why do we want to learn marketing lessons from Taylor Swift? Because she has won 7 GRAMMYs and is the youngest artist to win GRAMMY Album of the Year Award; the music industry’s highest honor. She may only be 24 years old but she is a very savvy business woman. She is a very compassionate person with a big heart for charities and her fans. Continue reading