How to Make People Fall in Love with Your Brand

Heart Stress Reliever

Heart Stress Reliever

Valentine’s Day is one of the post popular holidays in the United States. In fact, it’s second most popular holiday for greeting cards; the first being Christmas. The history of Valentine’s Day is interesting. It wasn’t until the 1840s that it became a major consumer holiday. Now Americans spend billions each year expressing their love. Watch this video for more fun facts.

Well, it’s that time of year and love is in the air. Do you want that same attention for your brand? Here are some ideas on how to make people fall in love with your brand. Continue reading

Promotional Branding Trends of 2015

As we enter a new year it’s a good idea to take a quick look at promotional branding trends and predictions.  Google defines the word trend as “a general direction in which something is developing or changing.” These trends can influence the way we choose to brand our businesses in 2015.

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Share a Coke: Australia www.coca-colacompany.com

Personalized Promotions are In

Personalized promotions are the way to go. Today’s consumer is looking for personal attention and customized experiences. Making that connection with your customers is a definite way to build brand recognition. The Coca-Cola Share a Coke campaign is a great example. They took 250 popular names and words such as family, mom and dad then printed them on Coke cans and bottles so that people could search for their name or their friend’s name in the cooler. Also, we can look back at the post Asics 3-D Personalized Promotions Help Marathoners Remember the Race Forever where Asics created miniature 3-D replica models of marathon runners. Continue reading

The Importance of Color and the Pantone Color of the Year

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Every year Pantone sets the trend for colors in print design, marketing and advertising, interior design and many other industries by announcing their color of the year. Well, Pantone just released the Pantone color of the year for 2015: Marsala Pantone color number 18-1438.

What is Pantone and the PMS Matching System?

Pantone “is the world-renowned authority on color.” They provide color systems for various industries and are most known for their Pantone Matching System (PMS). The Pantone Matching System is a way of standardizing colors in the CMYK coloring process. CMYK stands for the four colors used in full color printing. Layers and combinations of the CMYK colors create full color images and print. The colors are cyan, magenta, yellow and black. The PMS system provides the correct mixtures for color matching. PMS colors can also be translated into RGB. RGB (red, green, blue) are screen based colors. For example your television and computer screen use the RGB model.

Why is PMS matching important?

PMS colors are significant to the promotional products industry. We use Pantone colors on a daily basis when imprinting custom items with logos and marketing messages. PMS matching is important to corporations who have specific colors as part of their corporate identity. At times it is necessary to come “as close as possible” to the PMS color of the imprint. There are many reasons why you may not be able to get an exact PMS match. For example some reasons may be the color of the item that the ink is being placed on or PMS matching is sometimes not available. In many cases to save on cost businesses may choose to come “as close as possible” to avoid a PMS matching fee.

Why is Marsala the Pantone color of 2015?

Marsala is full of richness like fortified wine. It’s earthy and warm which gives off a feeling of satisfaction and comfort. Marsala is also an Indian spice and it is a bold and radiant color. As shown in the video, Pantone describes Marsala as robust, earthy, sophisticated, hearty, stylish and fulfilling.

The Importance of Color in Branding and Advertising

As mentioned above color is important to corporate identity. It helps you remember a brand such as the brown UPS truck, red Target shopping carts or the bright orange Home Depot work buckets. The brown UPS truck represents dependability. The red Target shopping carts convey a feeling of excitement and represent bargain shopping. Orange for Home Depot represents construction and building. A brand with consistent color across it’s marketing increases brand recognition by 80 percent.

Color is also a good way to categorize products or services. For example, you can easily differentiate FedEx express (purple and orange) and FedEx ground (purple and green) by their colors. Did you notice that both FedEx services use purple?

Color is important in branding and advertising because of it’s psychological impact. Use the right color to convey the right feeling. Color is also important for recognition.

How do you use color in your marketing? What do you think about the Pantone color for 2015? Do you like trying different colors or do have a certain color you stick to? What’s your personal favorite color? Will you use Pantone Marsala in your design or advertising this coming year?

How to Stimulate Creativity

As marketers, business people, developers, innovators, bloggers, parents and creatives we have to be on top of our game in order to stay ahead. Technology is always changing the way we communicate. We have to be fast thinkers in this instant world that we live in.

I enjoy watching Ellen DeGeneres whenever I need a good belly laugh. I came across this video with Ellen and Rebel Wilson the other day and thought it was a fun example of how in marketing or in life we can fall into situations where we need to do a little improvisation as well. I have also come up with a few ideas to share about how we can stimulate our creativity when we run into a block.
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Why Departmental Branding within Your Brand is Helpful to Customers

 

jcpenney-usa-flagged-items

Have you ever thought about all of the elements that make up a brand? A brand is a name, a symbol, a term or any other feature that identifies what a business provides. A brand represents a promise, an expectation, a perception, a personality and so much more. A company as a whole possesses a brand, however, there are also many pieces to a company. This is where departmental branding can come into play. Continue reading

How to WOW Your Audience: Karise Eden’s Power Voice Auditon

I’m a big fan of The Voice and came across this video the other night. Karise Eden blew away the judges and the audience. In The Voice the auditions are blind meaning the judges have to make decisions based on voice alone and not on looks. If they vote in after hearing someones voice then they have to convince the contestant to work with them. When chosen the judges then help the contestants try to win the competition and build their music career. What I love about this video is the “wow” factor. As she walks out on to the stage you don’t know what to expect but then as soon as she opens her mouth you are shocked. During Eden’s blind audition each judge buzzed in after hearing just a few seconds of her sing. Continue reading

In Marketing Timing is Everything: Nissan’s Second Royal Baby Tweet

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Like when you are shooting the winning score seconds before the clock runs out or making the decision to have a baby timing is important. In marketing timing is everything. Being in the advertising specialties industry, I live at least three months ahead of everyone else. In this sort of business you have start marketing and planning before the idea even reaches your customers mind. Sometimes it’s a no brainer, for example, I wouldn’t start my holiday promotions in July. If your timing is too off you can miss the opportunity to connect with potential customers. Continue reading

How the Ice Bucket Challenge Increases Awareness for ALS

Ice Bucket Challenge for ALS

At Garrett Specialties we believe that building awareness for any cause that affects our daily lives is important. We support various causes through the providing promotional awareness items. Promoting a cause requires a social network, education and interest. Health awareness also requires dedication and fund raising.

A great example of how one organization was able to increase awareness was through a social media video challenge. The #IceBucketChallenge increases awareness for ALS. If you haven’t heard of it simply search the hashtag #icebucketchallenge on Twitter, Facebook or Instagram. Continue reading

How TD Bank Shows Customer Appreciation

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TD Bank knows how to say thank you and show customer appreciation. Especially when it comes to promotional products. If you are familiar with TD you are probably also familiar with their many logo gifts such as their famous custom pens, logo piggy banks, lollipops, and notepads. Well, recently they started a campaign called TD Thanks You where they set up ATM machines that gave out more than just cash.  Continue reading

More Time Spent on Cell Phones Equals More Mobile Advertising

mobile-advertising

It never leaves my side. It’s in my bed while I’m sleeping. I take it on road trips, when I go on walks, to the office and even to dinner. Sometimes it even comes to the bathroom with me. While I could be referring to my dog I’m actually referring to my cell phone. It has become a part of me and I’m sure you can relate. No wonder why mobile advertising is peaking. Continue reading