The dog days of summer are here. It can be hard to stay productive during this season while co-workers and employees go on vacation, summer hours go into effect or maybe even your business slows down a bit. In this post we will look at ways to stay productive during the dog days of summer.
What are the dog days of summer, anyway?
What thoughts come to mind when you hear the phrase “the dog days of summer”? Warm weather, sunny beaches, pool side barbecues or family road trips? Or maybe you think of it in more of a literal sense like dogs lying around in the heat or playing around like this fun video from America’s Funniest Home Videos (AVF).
While the term may mean many of those things to us today, I think you would be surprised to learn about its origin. It comes from the Greek belief about the star Sirius also known as the dog star in the Canis Major and Lepus constellation. Take a look at the image above. The Greeks believed that Canis Major was like a dog chasing a hare named Lepus. The dog star Sirius is at the tip of the dog’s nose. The dog days of summer occur when Sirius lines up with the Sun. These days are believed to be the hottest days of the year. However, we know now that this couldn’t be true. While the months of July and August are usually the hottest the hottest days can vary from year to year depending on where you live. We also know that a star could never warm up the Earth as much as our Sun already does. However the term “dog days of summer” has stuck and taken on a whole new meaning.
How to Stay Productive During the Dog Days of Summer
One way to stay productive during the hottest days of summer is to be thankful. Show appreciation to your stakeholders. Stakeholders being those very important clients or customers who keep your business running or employees and vendors that always help you pull a job together. Marketing products can be one way to show that you are grateful. They will build your brand while showing appreciation. Being grateful and finding ways with giveaways to give thanks will keep you motivated to stay productive on even the hottest of days.
We have also found that combining interest can be a great way to maintain productivity. All of those things that you love to do during the dog days of summer can be done all while doing business at the same time. For example, what a better way to gain interest from new clients than to have a company picnic. Create an opportunity to interact with clients in a setting that they will never forget. Don’t forget to use custom drinkware and giveaways to enhance that memorable connection.
Create todo lists. When the beach is calling it’s hard to be focused and productive. Creating to do lists will help you stay on track. Be clear on what needs to be done and when you will have them done by. Make sure to schedule an appropriate amount of time for each tasks. Break your daily goals down into pieces so that you don’t feel overwhelmed.
Maximize your marketing efforts during the dog days of summer and keep your business goals on track by using giveways to show that you are grateful, creating opportunities to connect with clients in fun settings such as company barbecues and working off of to do lists to stay productive.
Staying productive during the dog days of summer can be difficult. What do you do to beat the heat during the dog days of summer? How do you stay productive during summer hours? What fun ways can you interact with clients during the summer?