This video offers great advice from scientist Dr. Gresham. As mentioned in the video, 30-50% or more of scientific discoveries are, for the most part, accidental. There have been some great accidental discoveries that have changed our world. For example, Coca-Cola started creating it’s recipe off of a mixture that was originally created by pharmacist John Pemberton to cure headaches. Silly Putty was discovered while James Wright was trying to come up with an artificial rubber for war efforts. Penicillin was an accidental discovery. Alexander Fleming discovered it when he returned from a vacation to find mold on one of his petri dishes which had killed off the surrounding bacteria.
“It’s a great day to make a mistake!”
Can you learn from your mistakes? It’s not just about making mistakes and learning from them. It’s about allowing yourself to create and discover. I know that for me personally some of the best things I’ve learned have come from trial and error. If you are too preoccupied by the quantity of work you are getting done over the quality then when will you have time to come up with something new and exciting?
We’ve talked a lot about creating your marketing plan and how to come up with successful advertising campaigns using promotional gifts. So today what I’m saying is that within those plans there needs to be a place for discovery and a place for trial. After all, if you don’t try something the how will you know if it will work?
Today’s challenge is to make intentional mistakes!
4 Ways to Achieve Intentional Mistakes
1. As Dr. Gresham says, focus on “learning over performance.” Start your day in discovery mode. Allow yourself the freedom to let the day lead you. You never know what you may learn.
2. Don’t always ask what others think. Take criticism with a grain of salt. If you don’t, it may stop you in your tracks and lead you into a different direction without allowing you the chance to finish what you had started. Then you may never know what you might have learned.
3. De-clutter your mind. Remove yourself from distractions that are blocking your creative mind. Also, don’t put yourself down if something doesn’t work out keep moving to the next idea until your find your eureka moment!
4. Challenge yourself. How can you make an intentional mistake if you are in familiar territory? Try something you have never tried before.
What was your greatest intentional mistake? What do you do when you are trying to be more creative? What have you learned from your mistakes? “What mistake was your greatest?” Do you have more examples of historical accidental discoveries?